HIRAMEKI Design x Finland 2011 at Isetan in Tokyo

This year HIRAMEKI Design • Finland introduces stories of Love Communication told by Finnish designers, together with ISETAN, one of the most remarkable department stores in Japan.

HIRAMEKI Design • Finland was invited to co-operate with ISETAN Shinjuku, Tokyo, at their event ISETAN LIVING DESIGNTIDE TOKYO 2011 under the theme “Love Communication”. The LOVE CHAIR COLLECTION with HIRAMEKI Design • Finland consists of one hundred customized AND chairs, manufactured by the Finnish furniture company Arvo Piiroinen Oy. 24 Finnish designers, together with Japanese designers, created special graphics and patterns according to the theme “Love Communication”. These are unique chairs at special prices.

PUS – Pop Up Shop of HIRAMEKI is ready to be opened in order to introduce a new phase of marketing Finnish design in addition to the LOVE CHAIR COLLECTION. The series of products from PUS will bring lovely small experiences to the life of customers. At PUS – Pop Up Shop of HIRAMEKI, many Finnish lifestyle items are available for the first time in Japan, with the aid of ambitious agencies.

Aalto + Aalto, Chao & Eero Jewel, Eero Aarnio, Elina Helenius, Heini Riitahuhta, Ilkka Suppanen, Johanne Gullichsen, Kauniste, Kitta Perttula, Klaus Haapaniemi, Kokoro & Moi, Laura Järveläinen (Fokus Fabrik), Mai Ohta, Majamoo, Muovo, Musuta Ltd., Nene Tsuboi, Nora Fleming (Yatta), Paola Ivana Suhonen (Ivana Helsinki), Pekka Harni (Harni-Takahashi), Saana ja Olli, Samuli Naamanka, Superyellow, Yuka Takahashi (Harni-Takahashi)

HIRAMEKI Design • Finland is part of the World Design Capital Helsinki 2012 programme.

Oct 26 - Nov 8 2011 10:00-20:00
Isetan Shinjuku Store
5th Floor, Isetan Living
3-14-1 Shinjuku, Shinjuku-ku,
160-0022, Tokyo, Japan

www. hiramekidesign.com
www.wdchelsinki2012.fi