Kirjaudu sisäänLuo logo kulttuuripääkaupungiksi pyrkivälle Sofialle
logosystem contest
20.04.2011 – 31.05.2011
Implementing the initiative of Sofia Municipality and in partnership with Sofia Design Week, Sofia Development Association is organizing an international contest for the creation of an original project for logosystem for the candidature of Sofia for European Capital of Culture 2019.
The subject of the contest is to create a logosystem for Sofia – city candidate for European capital of culture 2019 that includes a graphic symbol and a respective identification system, which must be able to evolve, since by presenting the city as a candidate, they will be used in case of success during the next steps. This will also be a visual language for the long preparatory phase that such contests require. The system must also possess the power of its renovation in 2019, when it will present the various events in the process of realization. This visual system must work in the long run for the label "Sofia city". The visual system has to withstand the test of time because Sofia will officially apply for the title in 2013, but if the city wins, it will be the European Capital of Culture in 2019.
As in the contemporary design of cultural identity systems, it is intended here to cross the boundaries of constant repetitions in all circumstances of a graphic symbol but rather to develop a system that can evolve and adapt, not only according to the various stages of the proposal but also to the specific events that will have to be presented. This visual language will be a symbol of the whole initiative, and also of each of the different events with the tag "Capital of Culture”. In this respect particular attention must be paid to the relationships between the different representations.
A coherent system of signs must be developed, with a clear and unique message that can express the characteristics of Sofia. The references to the context will be part of the criteria for evaluating the proposal. If using the Cyrillic (Bulgarian) and Latin (English) alphabet adds specificity, this is still not enough to symbolize the special atmosphere of this city that is young, open, full of potential, surprising, diverse, yet with profound roots in ancient history, where variety of cultures have crossed.
20 projects will have the opportunity to participate in an exhibition in open urban environment within the framework of Sofia Design Week Festival on 18/06/2011.
The Prize is 5,000.00 Euro and will be awarded to the applicant whose project is ranked first.
Projects are submitted through the website www.sofia2019.bg
